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ND Ranch Wife Featured in Modern Cowboy Magazine

As seen in the Fall 2025 Issue of Modern Cowboy Magazine

We’re honored to be featured in the Fall 2025 issue ofMODERN COWBOY Magazine!

Our full-page article shares the raw and real story behind building Hartsoch Ranch from the ground up — from the first herd to launching ND Ranch Wife Coffee, surviving the devastating wildfire of 2024, and rising stronger than ever with the support of our community.

It’s a story of grit, grace, and growing something meaningful right here on the prairie. Read the full story online, on pages 22- 25 of the magazine, by clicking the link below!

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From the Ground Up:As Featured in Modern Cowboy Magazine

In the Fall 2025 issue ofModern Cowboy Magazine, ND Ranch Wife founder JoAnna Hartsoch shares the powerful true story of how she and her husband built Hartsoch Ranch from scratch. With grit, grace, and a whole lot of faith, they turned 67 acres of field and prairie into a thriving ranching operation—raising cattle, building from bare land, and growing a dream from the dust up. Through wild storms, financial hurdles, and heartbreaking loss, JoAnna opens up about the highs and lows of ranch life, the lessons learned, and what it really means to build an American dream from the ground up. Grab a cup of coffee and read the full story online, on pages 22- 25 of the magazine, by clicking the link below!

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Still Building… One Calf, One Cup, One Dream at a Time

From our ranch in the North Dakota prairie, we’re doing more than raising cattle or selling coffee—we’re building a legacy of purpose, faith, and grit. Whether it's selling beef bundles to families, packaging coffee for gift boxes, or pouring love into our freezer meal plans, everything we do is about connection. We’re not just preserving a way of life—we’re showing the next generation that with perseverance and grace, you can build something meaningful from the ground up. Our children, Makoti and Waylon, work beside us, learning what it means to weather storms, give generously, and grow something that lasts. Because this story isn’t just about us—it’s about everyone who dreams of starting with nothing and building a life with intention, one step at a time. Read the full story online, on pages 22- 25 of the magazine, by clicking the link below!

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Woman in cowboy hat and plaid shirt standing in a field with a metal gate.

From Our Ranch to Your Home


Welcome to the ranch, where coffee’s strong, cows are curious, and there’s always room for one more at the table.

Hey there, friend — I’m JoAnna, wife, mom, rancher, and coffee lover. My husband and I built Hartsoch Ranch from the ground up, and over time, this little shop grew out of our life on the prairie.

Here you’ll find all the things I love most — strong coffee, homegrown beef, cozy shirts, and gifts that celebrate the faith and humor that get us through every season.

Each product is a piece of our story — made with heart, hard work, and a touch of Western charm.

Real ranch life. Real coffee. Real heart.

JoAnna